The Executive Guide to E-mail Correspondence: Including Model Letters for Every Situation

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Total Customer Reviews: (1)
Seller: Amazon
Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that's clear, concise, and targeted will get more than just a responseÂ[Read More]
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

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Total Customer Reviews: (4)
Seller: Amazon
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed message[Read More]
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Email Marketing: An Hour a Day

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Total Customer Reviews: (1)
Seller: Amazon
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an[Read More]
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The Truth About Email Marketing

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Total Customer Reviews: (12)
Seller: Amazon
Praise for The Truth About Email Marketing   “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc.   “Anyone interested [Read More]
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E-Mail Marketing For Dummies

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Total Customer Reviews: (7)
Seller: Amazon
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes[Read More]
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