The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship buildin (more…)

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only

Continue reading The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs [Paperback]

Review

“I would challenge anyone…not to gain something from reading this book.”  (Marketing Direct, January 2008)

Praise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.” (more…)Free Smartphone

Continue reading Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level [Hardcover]

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Email (Spam) is Ruining my Life 2 of 3 – BBC Documentary From: RuniChannel1 Views: 36

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As always, we’ll be keeping an eye on things to address any critical issues.

We’ll be here more… Optimize Your Emails for Preview Panes – aweber.com 07/01/2010 Could you engage over half your subscribers better with a simple design adjustment?

If you send B2C emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send B2B, t more… Master The 3 A’s of Calls to

Continue reading Posts about Email Marketing issue #1

As always, we’ll be keeping an eye on things to address any critical issues.

We’ll be here more… Optimize Your Emails for Preview Panes – aweber.com 07/01/2010 Could you engage over half your subscribers better with a simple design adjustment?

If you send B2C emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send B2B, t more… Master The 3 A’s of Calls to

Continue reading Posts about Email Marketing issue #1

While motherly prodding is sometimes annoying, there's no denying that 'momisms' guide us through lots of sticky situations and come in handy when we least expect them to.

Moms even know what they're talking about when it comes to working on your email marketing campaign. Follow this advice for a mom-approved campaign.

Treat Others the Way You Like to be Treated

It's the golden rule, and really quite simple to adhere to. Your email list is made up of people, and those email addresses that you covet really belong to human beings.

Don't talk at them, but engage in conversation and invite feedback in a friendly and polite manner.

Be Yourself

Everyone is a little quirky. Use your uniqueness to your advantage and make your newsletter a reflection of your personal style. Your personality sets you apart, and it could be the edge that brings subscribers back for more each week.

Mind Your P's and Q's

Remember though, just because your newsletter reflects your personality does not mean it is the right stage for your personal rants and raves.

Be polite; don't discuss topics that might offend your subscribers or you might have to wash out your mouth with soap!

You Catch More Flies with Honey Than Vinegar

Use an incentive in your web form to sweeten the deal. Outline the benefits to subscribing to your list, and always use positive language. If you constantly berate your competitors, subscribers will pick up on your negativity.

Take a hint from big box retailers. If a subscriber finds a product elsewhere for less, honor the discount if possible. If you don't have something in stock, point your subscriber elsewhere. They will appreciate your frankness, and will remember that you were looking out for their best interest down the road, which will give you a great advantage.

What If Everyone Jumped Off a Cliff? Would You Jump Too?

Your competitor recently purchased a list, and now their readership has grown by leaps and bounds. Does that mean you should do it too?

Sometimes doing the right thing is hard. It's not easy to build a list, but in the long run you will win when you have legitimate and engaged subscribers.

If You Make a Mess, You Clean it Up

Mistakes happen. If you send out an email without a subject line, or you send to your whole list instead of a segment, use the opportunity to apologize to your subscribers.

Don't brush it under the rug or run and hide like when you broke your mom's favorite vase in the 4th grade. As moms say, learn from your mistakes.

Never Be Too Proud to Ask For Help When You Need It

We're always here to help - not just on Mother's Day.

Give us a call or send us an email if you ever have questions!

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